It
is a country wide multimedia awareness campaign on various issues related to
consumer rights and responsibilities across diverse subjects.
The
programme is launched jointly in partnership with the related government departments.
Consumer
protection Act
It
provides consumers with speedy and inexpensive redressal grievances mechanism
and specific relief or award of compensation.
It
recognizes six of the eight rights of the consumer as provided in the UN charter.
It
envisages rights of consumers such as Right to Protection, Right of
Information, Right of Choice, Right of Hearing, Right of Redressal and Right of Education.